We continue today with our foray into the new Ford company and their efforts to redesign their lineup to better accomodate American drivers as well as make the company profitable again. Our topic for discussion: the new Ford F-150. The new F-150 pickup, according to the Insurance Institute for Highway Safety (IIHS), is sporting a brand-new airbag system that no other truck has, and this is giving them an edge in the world today. It’s earned five-star ratings in government crash tests and is on the IIHS best-picks list for 2009; but what makes this truck so good?
As stated, the new airbag system has eyebrows raising and people looking impressed. The F-150 is implementing a new “K-bag” airbag system; it’s design is to protect the ribcage during a side-impact crash, drastically decreasing the loss of life during side-impact crashes. The k-bag is named so for its unique shape and is mounted on the side of the front seat to minimize damage and maximize safety for the driver and passenger. The k-bag is the first in a long line of new, innovative safety features that many people are heralding as the thing that may get Ford back on the map.
But that’s not the only thing that Ford has in mind for its truck. Many more airbags are being implemented, including one that would protect front-and-rear-outboard passengers during rollovers, which last considerably longer than a front-or-side impact crash. The F-150 is also sporting a brand new roll-assist technology and advanced electronic stability controls – both of which helped it to win the IIHS’ top safety rating for a full-size truck.
The truck is also offering a brand new design in terms of how its built. Ford has utilized a new, ultra-lightweight, ultra-strong tubular material to build their front end, allowing for more distribution of less weight, allowing the truck to reach unheard-of miles-per-gallon ratings as well as the ability to withstand a front-end impact, making it much easier to repair and much more affordable.
Lastly, we come to the trucks new towing capabilities, which are also helped by the ultra-strong, ultra-lightweight materials used to build the frame and front-end. Probably the most exciting feature of the new truck is the trailer sway control system. This new, standard system determines the yaw of a towed trailer, figures out just how much it’s swaying, and attempts to put a stop to it. Though the technology is new, the results are promising. Other features include a factory-installed trailer brake control system, an all new tow/haul mode (allowing more torque and power to be used when hauling large loads), and an available rear-view camera, which is located behind the blue Ford oval on the back of the truck. This is activated when the truck is shifted into reverse, allowing unsurpassed control of the vehicle to the driver.
These new features sound promising, to say the least. Hopefully Ford can implement these features smoothly and cleanly into their new vehicles, which would bely their reputation for shoddy workmanship. If Ford can make a vehicle like the 2009 Ford F-150 affordable and available to the masses (the cornerstone of the company, ever since Henry Ford started it), then they are well on their way to rebuilding their company and making them competitive once again.
We’ll keep exploring the Ford Story and the company’s attempts to rebuild itself from the ground up next time.